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Capstone project for Product Thinking Foundations

From photo button to problem brief

Head office asks Imran to 'add a damaged-stock photo button to the Store app'. Last quarter Mangrove wrote off about $210,000 of stock as damaged across its 320 stores, and suppliers refunded only about a fifth of it, mostly because claims reached them without proof or without the goods received note (GRN) number. Assume about 1,300 damaged-stock write-offs a week, each taking a store about 12 minutes to record and send to the DC returns team, and that suppliers accept a claim only with a photo and the GRN number. Before anyone designs a screen, write the one-page brief Imran would send back to head office: what the real problem is, who is involved, what solving it is worth, and what could make it fail.

What you hand in

  1. A problem brief: the request split into goal, pain and proposed fix, five whys starting from last quarter's write-offs, a problem statement and a job story
  2. A who's-who map: users, payers, deciders, blockers and affected people (store staff, Ama as store manager, the DC returns team, finance and the supplier), with an engagement line for each key stakeholder and one persona
  3. A value estimate in dollars recovered and minutes saved per store per day across 320 stores, given as a range with cash and capacity separated
  4. A four-risk table naming the biggest value, usability, feasibility and viability risk, the cheapest way to check each, and which one you would check first

Check your work

Tick each item when your project meets it. Be strict: this is the rubric the reviewer uses.

  • The problem statement names a specific user, the obstacle, a cost with a number and the evidence, and contains no solution words
  • Five whys uses evidence at each step, branches where causes differ, and does not stop at staff error
  • The job story describes a situation and an outcome without naming a feature
  • Users, payers and deciders are separated, and at least one hidden stakeholder is named with their incentive
  • The value estimate shows its arithmetic and sources, gives a range, and says which part is cash
  • Each risk is written as a question with an owner and a check that takes days, not months
  • The brief ends with a clear decision and a reply to head office

0 of 7 checked

Model answer

The model answer opens once your capstone passes the review, so you can compare your work with an outline of a strong submission.

Hand in your capstone

Your links are checked automatically, then the work is scored against the rubric above, item by item, with comments. A pass counts toward the course certificate and shows on your profile.

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