Product Management line
Product Management
Find the right problems, decide what to build, ship it and prove it worked.
11 courses55 lessons open33 h in total
- Station 1Product Thinking FoundationsLearn what a product manager really does, and how to turn any request into a clear problem, a map of the people involved and a value case checked against the four risks.
- Station 2Product DiscoveryFind out what users really need before you build, with story-based interviews, field visits, honest synthesis, cheap tests and one-day AI prototypes.
- Station 3Strategy, Priorities & RoadmapsTurn a pile of requests into a clear strategy, outcome goals, a priority order that holds up in the meeting, an honest roadmap and sound build-or-buy decisions.
- Station 4From Spec to LaunchTake a validated idea all the way to an adopted feature: specs people read, testable stories, design reviews, honest estimates, vendor contracts that protect you, and launches that end in a decision.
- Station 5Metrics & Product AnalyticsPick the numbers that matter, read funnels and cohorts, trust your data, run experiments and pilots, and turn a metric drop into a decision.
- Station 6The Business of ProductCheck that every order, customer and investment makes money: unit economics, business cases a managing director will sign, pricing and packaging, and marketplaces with real moats.
- Station 7Growth & AdoptionGrow a product the right way round: prove product-market fit first, get new users to value fast, build habits without dark patterns, and grow through loops and local launches that pay for themselves.
- Station 8Internal Tools, Operations & PlatformsRun the apps that stores, warehouses, riders and back offices depend on as real products: value in minutes and money, designs that work on the shop floor, clean data across systems, rollouts to hundreds of sites, and calm incidents.
- Station 9Product Teardowns & Idea LabTake real products apart to see the decisions behind them, then find, size and pitch new software and feature ideas of your own.
- Station 10AI Product ManagementDecide where AI belongs, design AI features people can trust, measure their quality with evals, and roll out operations agents that earn their autonomy and pay for themselves.
- Station 11Communication & LeadershipWrite memos that get a decision in one meeting, present answer-first to a managing director, lead people who don't report to you, prepare for PM interviews and grow as a PM or product leader.