1. Courses
  2. Business & Finance
  3. Finance for Tech Teams
  4. Stop 1

35 minBeginner

The three statements

Every company tells its money story three ways: what it earned and spent over a year, what it owns and owes on one day, and what cash really moved. This lesson walks you through Mangrove Market's three statements line by line, and shows exactly where $28 million of technology spending lands in each, so you can talk to finance in their own words from your first budget meeting.

By the end you can

  • Read a P&L from revenue to net profit and say what gross, EBITDA, operating and net margin each tell you
  • Explain accruals: why revenue and costs are counted when they happen, not when cash moves
  • Read a balance sheet, check that it balances, and explain why Mangrove's negative working capital is good news
  • Rebuild operating cash flow from net profit and explain why profit is not cash
  • Trace a technology cost through all three statements and translate a saving into its revenue equivalent

The everyday picture

Think about your own household. At the end of the month you can tell three different stories about your money. The first is the month's income and spending: salary in, rent, food and transport out, and what was left over. The second is a snapshot on one day: you own a phone, a motorbike and some savings, and you owe the rest of a loan. The third is your bank statement: every amount that actually went in or out of the account.

Now buy a $600 phone on 12 monthly instalments of $50, and plan to use it for two years. Your bank statement shows $50 leaving every month for a year. Your snapshot on the first day shows a new $600 phone that you own, and a $600 debt to the shop. And if you ask what the phone really costs you to use, the honest answer is $25 a month, spread over the 24 months you will use it. Three true answers, three different numbers. Companies keep the same three stories, and they are called the P&L, the balance sheet and the cash flow statement.

The P&L, line by line

The covers a period, usually a year or a month. It starts with what customers bought, takes away costs in layers, and ends with what was left for the owners. Each layer has a name, and each subtotal divided by revenue gives a . Here is Mangrove Market's year to 31 December 2025, in millions of dollars.

Line$M% of revenue
Revenue (stores 1,313, app 395, partner shops 52)1,760100%
Cost of goods sold1,35577.0%
Gross profit40523.0%
Store and DC staff1357.7%
Rent and utilities804.5%
Delivery (riders, drivers, fuel)502.8%
Technology241.4%
Marketing221.3%
Other admin201.1%
EBITDA744.2%
Depreciation and amortisation382.2%
Operating profit (EBIT)362.0%
Interest80.5%
Profit before tax281.6%
Tax (25%)70.4%
Net profit211.2%

Read the four margins from the top down, because each one answers a different question.

  • Gross margin, 23.0%. Revenue minus , over revenue. It tells you how much of each dollar is left after paying for the groceries themselves. Buying terms, prices, waste and the product mix move it. A grocer lives on a thin gross margin.
  • EBITDA margin, 4.2%. is what is left after the running costs of the business: staff, rent, delivery, technology, marketing and admin. It is the closest P&L line to the cash the operations produce, so lenders and buyers of companies like it. Note that it is not a line that IFRS or US GAAP require; each company defines it in its own reports.
  • Operating margin, 2.0%. Take off (D&A), the yearly share of what was spent on stores, fittings, tills and software in earlier years, and you get operating profit, also called EBIT. It answers: does the business earn back its investments? From 2027, the new IFRS 18 standard requires companies that report under IFRS to show an operating profit subtotal in a set way.
  • Net margin, 1.2%. After interest on Mangrove's $120 million of borrowings and 25% tax, $21 million is left for the owners. That is about 1.2 cents of profit on every dollar a customer spends.

Two habits make this table useful. First, always look at a line as a percentage of revenue, because that is how you compare years and companies of different size. Second, notice how thin the bottom is. Mangrove's total running costs are $331 million, and the whole technology line is 7% of that. A small change in any cost line moves net profit a lot in percentage terms, which you will use at the end of this lesson.

FY2025, $ millions Revenue 1,760 Cost of goods 1,355 Gross profit 405 (23.0%) Zoomed in below Gross profit 405 Store, DC staff 135 Rent, utilities 80 Delivery 50 Technology 24 Marketing, admin 42 EBITDA 74 (4.2%) D&A 38 EBIT 36 (2.0%) Interest, tax 15 Net profit 21 (1.2%)
Mangrove's P&L as a waterfall. The top three bars share one scale; the rest zoom in on the $405M of gross profit. Each cost bar starts where the last subtotal ended, so you can see how little of each dollar reaches net profit.

Quick check

Next year Mangrove's technology line grows by $2M and nothing else changes. Which margins go down?

Accruals: counting things when they happen

The P&L does not follow the bank account. It follows : revenue counts when it is earned, and costs count when they are incurred, whatever day the money moves. For a grocer, revenue is earned when the customer gets the goods. IFRS 15, the revenue standard, puts it as when control of the goods passes to the customer.

Three Mangrove situations show the difference.

  • A partner shop pays late. Mangrove delivers a $250 wholesale order to a corner shop on 20 December. The shop pays on 12 January, which fits the average of 23 days that partner shops take (the terms say 14). The $250 is December revenue. On 31 December the balance sheet shows it as a , and the cash arrives in next year's cash flow.
  • The cloud bill comes late. The December cloud invoice, about $540,000, arrives in January. Finance still books it as a December cost, with an (a liability) on the balance sheet until it is paid.
  • A licence is paid up front. A $120,000 yearly software licence paid in January is a . It goes on the balance sheet as an asset and becomes $10,000 of cost each month.

Accruals exist so that each month's costs line up with that month's sales. This is why finance asks you at month end what work vendors have done that they have not invoiced yet. If you forget, one month looks too cheap and the next too expensive, and nobody can trust the trend.

Quick check

Lagoon Digital finishes extra change work worth $9,000 in late December 2025, and its invoice arrives on 10 January 2026. When does the cost hit Mangrove's P&L?

The balance sheet: one photo on one day

The is a snapshot taken at midnight on one date. It always obeys one equation: assets = liabilities + equity. Everything the company owns was paid for either with someone else's money (liabilities) or with the owners' money, including profits kept in the business (). Mangrove's balance sheet on 31 December 2025, in $M, leaves out leases to keep things simple. Under IFRS 16 most store leases would appear as assets and liabilities, and much of the rent line would move to depreciation and interest.

Assets$MLiabilities and equity$M
Cash45Payables to suppliers130
Inventory93Other current liabilities (wages, taxes)28
Receivables (partner shops 3, card settlements 3)6Borrowings120
Other current assets10Equity180
Property, fittings and equipment (net)300
Capitalised software4
Total458Total458

The most interesting number is not on the page. Take the money tied up in trading: inventory 93 plus receivables 6, minus payables 130. That is −$31 million of . Suppliers are funding Mangrove's shelves.

The mechanism is timing. Divide each balance by a day of cost of goods ($1,355M ÷ 365 ≈ $3.7M a day). Stock sits on the shelf for about 25 days (93 ÷ 3.7). Store customers pay at the till the same day, so receivables are tiny. Mangrove pays suppliers after about 35 days (130 ÷ 3.7). Goods are sold and paid for about ten days before the supplier is paid. That pattern is common in grocery.

Two consequences matter for tech teams. When sales grow and the days stay the same, the gap grows, so growth releases cash: 10% more sales makes working capital about −$34M, freeing roughly $3M. And anything that changes the days changes cash. Paying suppliers 10 days faster would cost about $37M of cash once, most of the $45M in the bank. In the other direction, if partner shops paid on their 14-day terms instead of 23 days, about $1.3M would come in (9 days × $52M ÷ 365). A Partner app feature that makes paying invoices easier is a cash project, as well as a customer one.

Quick check

A supplier offers Mangrove a small discount if it pays in 20 days instead of 35. Before you look at the discount, what does the change do to the balance sheet?

Cash flow: why profit is not cash

Mangrove made $21M of profit in 2025, but its cash rose by only $2M, from $43M to $45M. The explains the gap. Under IAS 7 (and ASC 230 in US GAAP) it has three sections.

Output
Operating activities                       $M
  Net profit                               21
  + Depreciation and amortisation          38   cost in the P&L, no cash left this year
  + Working capital                         4   payables grew faster than stock
  = Cash from operations                   63

Investing activities
  New stores and DC fit-outs              -40
  Tech hardware (tills, scanners, laptops) -2.5
  Capitalised software                    -1.5
  Other                                    -8
  = Cash used in investing                -52

Financing activities
  Debt repaid                              -6
  Dividends to owners                      -3
  = Cash used in financing                 -9

Net change in cash   63 - 52 - 9 = +2      (cash 43 at the start, 45 at the end)

Read the operating section as a correction of the P&L. It starts from net profit and adds back D&A, because that $38M is a cost in the P&L for cash that left when the assets were bought, mostly in earlier years. Then it adjusts for working capital: in 2025 payables grew a little faster than stock, which brought in $4M. This way of starting from profit is called the indirect method, and most companies use it. From 2027, IFRS 18 makes operating profit the starting line, but the logic is the same.

The investing section is where shows up in full, in the year the cash goes out. The P&L will only see it slowly, as depreciation over the coming years. The financing section shows money to and from lenders and owners. Interest paid is inside net profit here, so it sits in operating cash flow, which IAS 7 allows today. IFRS 18 moves interest paid to financing for most companies from 2027.

The three statements are one system. Net profit flows into equity (180 includes this year's 21, minus the 3 paid as dividends) and starts the cash flow. Capex leaves through investing, sits on the balance sheet as an asset, and comes back to the P&L as depreciation. The net change in cash is the change in the balance sheet's cash line. If any of these links fail to add up, a number is wrong.

P&L, a year D&A 38 Net profit 21 Balance sheet, 31 Dec Assets: stores, tech, software Cash 45 Equity 180 Cash flow, a year Financing -9 Investing -52 Operating +63 Net change +2 profit kept +18 spread as D&A profit starts it capex 52 cash +2
How the statements connect. Net profit raises equity (21 earned, 3 paid out) and is the first line of operating cash flow. Capex leaves in investing cash flow, becomes an asset on the balance sheet, and returns to the P&L as depreciation and amortisation. The net change in cash updates the cash line.
Think first: D&A goes up by $10M. What happens to net profit and to cash?

Operating profit falls by $10M. Tax falls by $2.5M at 25%, so net profit falls by $7.5M. In the cash flow, net profit is $7.5M lower but the $10M of D&A is added back, so cash from operations is $2.5M higher: the tax saving. On the balance sheet, assets are $10M lower (more depreciation) and cash $2.5M higher, a net $7.5M less, matching the $7.5M fall in equity. This assumes the tax rules allow the same depreciation, which a real company's finance team confirms.

Where technology shows up

The P&L line called Technology is $24M. Mangrove's real spending on technology in 2025 was about $28M, about 1.6% of revenue, and it is split across all three statements.

  • Opex in the P&L, $24M. : tech staff $11.0M, cloud $6.5M, SaaS and software licences $4.0M, agencies and contractors $1.5M (Lagoon Digital about $0.39M of it), network and telecoms $1.0M. The team is about 210 people, and an engineer costs about $5,000 a month fully loaded.
  • Capitalised software, $1.5M. Tech people cost about $12.5M in total. About $1.5M of that was time spent building new software that met the rules for , so it went to the balance sheet instead of the Technology line. It is amortised over 3 years: about $0.5M a year of cost in the D&A line.
  • Tech hardware capex, about $2.5M. Tills, scanners, laptops and network gear go to property and equipment and are depreciated over their useful lives, also inside D&A.
  • Cash. The $24M of opex leaves through operating cash flow. The $4M of capex ($2.5M hardware plus $1.5M software) leaves through investing.

So the Technology line understates technology. Part of the cost of every scanner and every capitalised feature sits lower down, in D&A, below EBITDA. That placement has a side effect people notice: capitalising work makes EBITDA look better in the year it is done. Which costs may be capitalised is set by accounting standards (IAS 38 under IFRS, ASC 350-40 under US GAAP) and by the company's own policy, and Budgets, capex and opex goes into the rules. For a real company, the answer always comes from its finance team and auditors.

Now the number that changes how finance hears you. A $100,000 yearly saving in cloud cost adds $100,000 to profit before tax, and $75,000 to net profit after 25% tax. To earn the same $75,000 of net profit from extra sales at a 1.2% net margin, Mangrove would need about $6.3M of extra revenue (75,000 ÷ 1.19%). You get the same answer from the pre-tax side: 100,000 ÷ 1.6% pre-tax margin. The comparison is rough. Extra sales usually earn more than the average margin, because rent and head office do not grow with every order, and unit economics is the right tool to measure that. The direction is still right: at thin margins, a dollar of cost saved is worth many dollars of sales.

Quick check

Mangrove buys 1,300 new handheld scanners for the stores, a case from Business cases a managing director will sign. Where does their yearly cost appear in the P&L?

Do it

Produce a one-page "technology in our statements" note for your own company, or for Mangrove if you do not have access.

  1. Get the three statements

    A listed company's annual report has them. Inside your own company, ask your finance partner for the latest management accounts: they are monthly, more detailed, and usually show technology as its own line.

  2. Compute the margins and the scale

    Work out gross, EBITDA, operating and net margin, and the size of one day of cost of goods. Write them down; you will use them in every conversation.

    Output
    Gross    405 / 1,760 = 23.0%
    EBITDA    74 / 1,760 =  4.2%
    EBIT      36 / 1,760 =  2.0%
    Net       21 / 1,760 =  1.2%
    One day of cost of goods: 1,355 / 365 = about 3.7M
  3. Find every place technology lands

    Ask finance how tech costs are split: which P&L line, how much is capitalised, which assets are tech, and their useful lives.

    Markdown
    # Technology in the statements (FY2025)
    P&L opex (Technology line):     24.0M  staff 11.0, cloud 6.5, SaaS 4.0, agencies 1.5, network 1.0
    Capitalised software (BS):       1.5M  amortised over 3 years, ~0.5M a year in D&A
    Tech hardware capex (BS):        2.5M  tills, scanners, laptops, network; depreciated in D&A
    Total tech spend:               28.0M  = about 1.6% of revenue
    Cash: opex in operating cash flow; 4.0M of capex in investing
    Capitalisation policy owner: (name in finance)    Useful lives: (from the policy)
  4. Trace two decisions through all three statements

    Pick one cost you could cut and one investment you want. For each, write the P&L line it hits, the balance sheet line, the cash flow section, and the year each effect lands.

  5. Translate a saving into sales

    Take the after-tax saving and divide by the net margin. Say "roughly" and say why the true number is lower. Use it to start the conversation, then switch to the actual cash.

  6. Check it with your finance partner

    Send the page before the meeting. Ask what you got wrong. The capitalisation rules, useful lives and tax effects are theirs to confirm, and they will trust your numbers more once they have checked them.

Bring it to your team

Ask these in your next budget or planning meeting.

  • Which P&L line does this cost hit, and is any of it capitalised?
  • When does the cash leave, and in which section of the cash flow?
  • If we capitalise this work, what is the useful life, and who confirmed it qualifies?
  • What does this saving add to net profit after tax, and what is that in sales at our margin?
  • Does this feature change how fast customers pay or how fast we pay suppliers?

Red flags

  • "It's capex, so it doesn't count against the budget."
  • Profit used as if it were cash in the bank.
  • A business case that shows EBITDA gains but no cash flow.
  • Engineers' time capitalised with no time records showing which work qualified.
  • Month-end costs that jump around because vendor work is booked when invoiced instead of accrued.

Practice

Compute margins from a P&L

Write margins(pnl). The P&L is in $ thousands: revenue, cogs, opex (an object of running cost lines), depreciation, interest and tax. Return { gross, ebitda, net } as percentages of revenue with one decimal (23.0% is 23). If revenue is 0, return null for each margin, because a percentage of nothing has no meaning. Mangrove's 2025 P&L is in the tests.

JavaScript exerciseRuns in your browser with tests
// pnl is in $ thousands; pnl.opex is an object of cost lines
function margins(pnl) {
  const opex = 0; // TODO: add up every line in pnl.opex
  const grossProfit = pnl.revenue - pnl.cogs;
  const ebitda = 0; // TODO: gross profit minus opex
  const netProfit = 0; // TODO: also take off depreciation, interest and tax
  return {
    gross: pct(grossProfit, pnl.revenue),
    ebitda: pct(ebitda, pnl.revenue),
    net: pct(netProfit, pnl.revenue),
  };
}

// a percentage with one decimal: pct(21, 1760) is 1.2
function pct(part, whole) {
  return Math.round((part / whole) * 1000) / 10;
}
Ctrl + Enter runs
Show a solution
JavaScript
function margins(pnl) {
  const opex = Object.values(pnl.opex).reduce((sum, cost) => sum + cost, 0);
  const grossProfit = pnl.revenue - pnl.cogs;
  const ebitda = grossProfit - opex;
  const netProfit = ebitda - pnl.depreciation - pnl.interest - pnl.tax;
  return {
    gross: pct(grossProfit, pnl.revenue),
    ebitda: pct(ebitda, pnl.revenue),
    net: pct(netProfit, pnl.revenue),
  };
}

function pct(part, whole) {
  if (whole === 0) return null; // no sales: a margin has no meaning
  return Math.round((part / whole) * 1000) / 10;
}
Pass the exercise to finish this task.

Trace four items through the statements

For each item, say where it shows up in the 2026 P&L (which line, and whether above or below EBITDA), on the balance sheet on 31 December 2026, and in which section of the 2026 cash flow. Give the 2026 P&L amount.

  1. Lagoon Digital's retainer, $21,000 a month, paid each month.
  2. 300 laptops bought on 1 January 2026 for $1,200 each, used for 3 years.
  3. A partner shop's $250 order delivered on 20 December 2026 and paid on 12 January 2027.
  4. Six engineers ($5,000 a month each) spending 4 months building a new partner pricing service that finance confirms meets the capitalisation tests, live on 1 May 2026 and amortised over 3 years.
  • The retainer is $252,000 of Technology opex above EBITDA, paid through operating cash flow
  • The laptops are $360,000 of capex in investing, an asset of $240,000 at year end, and $120,000 of depreciation below EBITDA
  • The partner order is 2026 revenue with a $250 receivable at year end and cash in 2027's operating cash flow
  • The pricing service is $120,000 of capitalised software (investing), amortised at $40,000 a year, so about $26,700 for May to December
Show a model answer
Output
Item                 P&L 2026                     Balance sheet 31 Dec 2026     Cash flow 2026
1 Lagoon retainer    Technology opex 252,000      nothing (paid each month)     operating -252,000
                     (above EBITDA)
2 300 laptops        depreciation 120,000         equipment 360,000 - 120,000   investing -360,000
                     (below EBITDA)               = 240,000
3 Partner order      revenue 250 (December)       receivable 250                none in 2026;
                                                                                 operating +250 in 2027
4 Pricing service    amortisation 40,000 x 8/12   capitalised software          investing -120,000
                     = about 26,700 (below EBITDA) 120,000 - 26,700 = 93,300

Items 2 and 4 cost cash in full in 2026 but reach the P&L slowly, below EBITDA. Item 3 is profit in 2026 and cash in 2027, which is why partner shops paying in 23 days instead of 14 ties up cash. If the retainer for December were unpaid at year end, it would also sit in payables or accruals. Amortisation starts when the software is ready for use, so 2026 carries eight months.

Check yourself

A store manager says: "We made $21M of profit last year, so there should be $21M more in the bank." Cash rose by only $2M. What best explains the difference?

You find a $50,000 a year SaaS tool nobody uses and cancel it. At Mangrove's 1.2% net margin and 25% tax, roughly how much extra revenue would earn the same net profit?

Ken suggests capitalising $600,000 of his squad's 2027 work on a new partner ordering flow, which finance agrees meets the tests, amortised over 3 years. Compared with expensing it, what is true in 2027?

Flashcards

Open my review

Key takeaways

  • The P&L shows a period, the balance sheet one date, and the cash flow statement real cash. Each tells a true and different story.
  • Read margins top down: gross (buying and prices), EBITDA (running costs), operating (after investments wear out), net (what owners keep). Mangrove's are 23.0%, 4.2%, 2.0% and 1.2%.
  • Accruals put revenue and costs in the period they happen, so receivables, accruals and prepayments appear on the balance sheet.
  • Profit is not cash: add back D&A, adjust for working capital, then subtract capex, debt repayments and dividends. Mangrove's negative working capital makes growth release cash.
  • Technology lands in three places: opex in the P&L, capex on the balance sheet and in investing cash flow, and D&A below EBITDA. At a 1.2% net margin, $100,000 saved is worth about $6.3M of sales.

Sources and further reading

Episode transcript21 million profit, 2 in the bank · about 11 minutes · tap any line to play from there
  1. NadiaImran, quick question. Last year Mangrove made twenty-one million dollars of profit. How much more cash do you think we had at the end of the year?
  2. ImranTwenty-one million? Maybe a bit less after tax.
  3. NadiaTwo million. Cash went from forty-three million to forty-five.
  4. ImranWhere did the other nineteen go?
  5. NadiaThat's today's episode. Three money stories every company tells, and why they give three different numbers. And for a tech team, where every dollar of our spending lands in each one.
  6. NadiaStart at home. Say you buy a six hundred dollar phone on twelve monthly instalments of fifty dollars, and you plan to use it for two years.
  7. ImranSo my bank account shows fifty dollars going out every month for a year.
  8. NadiaRight, that's the cash story. Now take a snapshot on the day you buy it. What do you own and owe?
  9. ImranI own a phone worth six hundred, and I owe the shop six hundred.
  10. NadiaThat's the balance sheet. And what does the phone really cost you to use, each month?
  11. ImranSix hundred over twenty-four months. Twenty-five dollars a month.
  12. NadiaThat's the P and L view. Fifty, six hundred, twenty-five. All true at once. Companies keep the same three stories: the P and L, the balance sheet, and the cash flow statement.
  13. ImranOkay. Walk me down Mangrove's P and L.
  14. NadiaIf you can see the screen, the first diagram is a waterfall. If not, picture a long bar for revenue, one billion seven hundred and sixty million dollars, and costs taking bites out of it, row by row.
  15. NadiaThe first bite is the cost of the groceries themselves, one billion three hundred and fifty-five million. What's left is gross profit, four hundred and five million. That's a gross margin of twenty-three percent.
  16. ImranAnd gross margin tells me what, exactly?
  17. NadiaHow much of each dollar is left after paying suppliers for the goods. Buying terms, prices, waste and the mix of products move it. Tech spending sits further down.
  18. NadiaThen the running costs. Store and DC staff, rent, delivery, technology at twenty-four million, marketing and admin. Three hundred and thirty-one million in all. What's left is EBITDA, seventy-four million, about four point two percent.
  19. ImranEBITDA. Earnings before interest, tax, depreciation and amortisation. Lenders love it.
  20. NadiaThey do, because it's close to the cash the operations produce. But it isn't a line the accounting standards require. Each company defines it in its own reports.
  21. NadiaBelow that, depreciation and amortisation, thirty-eight million. That's the yearly share of what was spent on stores, tills and software in earlier years. Take it off and you get operating profit, thirty-six million, two percent.
  22. ImranThen interest and tax, and we land on twenty-one million of net profit.
  23. NadiaOne point two percent of revenue. About one cent and a bit for every dollar a customer spends. Keep that number in your head.
  24. ImranHere's my wrong guess, then. The December cloud bill arrives in January. So it's a January cost.
  25. NadiaTempting, but no. The P and L uses accruals. Revenue counts when it's earned, costs when they're incurred. The cloud was used in December, so finance books about five hundred and forty thousand dollars as a December cost, with an accrual until the invoice is paid.
  26. ImranAnd a partner shop that gets a two hundred and fifty dollar delivery on the twentieth of December but pays in January?
  27. NadiaDecember revenue. On the thirty-first it sits on the balance sheet as a receivable. The cash shows up next year. Partner shops take about twenty-three days to pay, even though the terms say fourteen.
  28. ImranLet's do the balance sheet, then.
  29. NadiaOne photo at midnight on one date. And one rule. Assets equal liabilities plus equity. For Mangrove, both sides come to four hundred and fifty-eight million. We leave out store leases to keep it simple.
  30. NadiaHere's the number I find most interesting. Stock is ninety-three million, receivables six, and we owe suppliers one hundred and thirty. Stock plus receivables minus payables is minus thirty-one million.
  31. ImranNegative working capital. That sounds bad.
  32. NadiaFor a grocer it's good news. Stock sells in about twenty-five days, store customers pay at the till, and we pay suppliers after about thirty-five days. Suppliers are funding our shelves.
  33. ImranSo if sales grow ten percent, the gap grows too, and roughly three million of cash comes free.
  34. NadiaExactly. And the reverse. Pay suppliers ten days faster and it costs about thirty-seven million of cash, most of what's in the bank. One day of cost of goods is about three point seven million.
  35. ImranAnd if partner shops paid on their fourteen day terms instead of twenty-three, about one point three million would come in. So a better way to pay invoices in the Partner app is a cash project too.
  36. NadiaNow back to the missing nineteen million. If you can see the second diagram, it's three boxes stacked, the P and L on top, the balance sheet in the middle, and the cash flow at the bottom, with arrows between them.
  37. NadiaThe cash flow has three sections. Operating starts with net profit, twenty-one. It adds back depreciation, thirty-eight, because that cost didn't take any cash this year. And working capital brought in four more. Sixty-three million from operations.
  38. ImranMore than the profit. So where did it go?
  39. NadiaInvesting took fifty-two. New stores and DC fit-outs, tech hardware, capitalised software. Financing took nine, debt repaid and dividends. Sixty-three minus fifty-two minus nine is two.
  40. ImranAnd the arrows?
  41. NadiaProfit kept in the business raises equity, twenty-one earned minus three paid out. Capex leaves through investing, becomes an asset on the balance sheet, and comes back to the P and L slowly as depreciation. And the net cash change updates the cash line. If those links don't add up, something is wrong.
  42. ImranNow my favourite part. Where does tech show up? The P and L says twenty-four million.
  43. NadiaThat's only the opex. Staff eleven million, cloud six and a half, software licences four, agencies one and a half, network one. Real tech spending was about twenty-eight million, about one point six percent of revenue.
  44. NadiaThe other four million is capex. About two and a half million of hardware, like tills, scanners and laptops. And about one and a half million of engineers' time that was capitalised as software and amortised over three years.
  45. ImranSo part of the cost of every scanner and every capitalised feature is hiding down in depreciation, below EBITDA.
  46. NadiaWhich brings us to the budget meeting in the lesson's example. You're the new budget owner, and Ken's squad wants to capitalise one and a half million of next year's build.
  47. ImranAnd EBITDA goes up by the full one and a half million in year one.
  48. NadiaIt does. Operating profit goes up by one million, because half a million of amortisation comes back. Net profit by about seven hundred and fifty thousand after tax. And the cash?
  49. ImranThe same. The engineers get paid either way. It just moves from operating to investing.
  50. NadiaRight. Capitalising changes when the cost appears in the P and L. The cash spent is the same. And whether work qualifies is decided by the accounting standards, the company's policy, and in the end the finance team and the auditors.
  51. ImranAnd the other idea was turning off idle test environments in the cloud. A hundred thousand dollars a year.
  52. NadiaThat one creates value, because cash stops leaving. After twenty-five percent tax, it adds seventy-five thousand to net profit. At a one point two percent net margin, how much extra revenue would earn the same?
  53. ImranSeventy-five thousand divided by one point two percent. About six point three million dollars of sales.
  54. NadiaAnd people often say eight point three million, because they divide the pre-tax saving by the after-tax margin. Compare like with like. And say roughly, because extra sales usually earn more than the average margin. Rent and head office don't grow with every order.
  55. NadiaSo the Do it section. Get the three statements, from the annual report or your finance partner's monthly accounts. Work out the four margins and the size of one day of cost of goods.
  56. ImranThen find every place tech lands. Which P and L line, how much is capitalised, which assets are ours and how long they last.
  57. NadiaThen trace two decisions, one saving and one investment, through all three statements, with the year each effect lands. Translate the saving into sales. And send the page to finance before the meeting and ask what you got wrong.
  58. ImranQuestions I'll take to my next planning meeting. Which P and L line does this hit, and is any of it capitalised? When does the cash leave? And does this feature change how fast customers pay us?
  59. NadiaAnd one red flag to listen for. Anyone who says it's capex, so it doesn't count against the budget. It counts as cash now and as amortisation for years.
  60. NadiaA quick one to try. Mangrove buys three hundred laptops on the first of January at twelve hundred dollars each, for three years. What hits this year's P and L? Take a second.
  61. ImranThe cash, three hundred and sixty thousand, leaves in investing. The laptops go on the balance sheet, and the P and L gets one hundred and twenty thousand of depreciation, below EBITDA.
  62. NadiaExactly. And the practice section has a small exercise where you write a function that computes gross, EBITDA and net margin from Mangrove's numbers, including a new city that loses money.
  63. ImranMy summary. One, the P and L is a period, the balance sheet is one date, and the cash flow is real cash. Two, profit is not cash, because of depreciation, working capital, capex and financing. Three, tech lands in three places, opex, capex and depreciation.
  64. NadiaGood. I'd add the margin point. At one point two percent, a dollar saved is worth many dollars of sales, so cost decisions in tech get finance's attention fast.
  65. ImranNext time?
  66. NadiaUnit economics. What one app order and one partner order really earn, and why dividing the whole tech bill by orders sends you the wrong way.
Finished reading?Mark it complete to fill in its stop on your course line.

Use it at work

12-month cash-flow forecast

Assumptions on one sheet, a month-by-month forecast on another, and the lowest cash point.

Open in the Finance Lab
Next stopUnit economics
Was this lesson helpful?
Questions and discussion

Loading the discussion…